Daniel Craig Pictures and Interview in Vanity Fair Talking Skyfall and Heineken Product Placement

Daniel Craig Shares His Sexy James Bond Stare on Vanity Fair

October 3, 2012

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Daniel Craig's bright blue eyes pop off the November cover of Vanity Fair. Inside the magazine, Daniel chats about his latest turn as the world's most famous secret agent, James Bond. Daniel plays opposite Javier Bardem in Nov. 22's Skyfall. Daniel didn't open up about real-life leading lady, his wife of one year, Rachel Weisz, though he did touch on the controversy surrounding the decision to substitute James' drink of choice, a martini — shaken not stirred — for a Heineken. Here's more from Daniel:

On protecting the Bond franchise: "What I'm doing is not what Pierce [Brosnan] was doing, and Pierce wasn't doing what Roger Moore was doing, or what Sean [Connery] was doing, or what Timothy [Dalton] was doing. Things have changed. It's just kind of the ride of it. Pierce used to say that it's like being responsible for a small country. It's kind of like you have to look after it diplomatically. I kind of get that, but I can't really say that's my deal. I'm not going to be the poster boy for this. Although I am the poster boy."
On living life as James Bond: "It's amazing how many times I've sat in interviews like this in a bar or a hotel, and it's 11 o'clock in the morning and someone sends a martini over. And it's like, Really? It's 11 o'clock! Cheers! I'm not going to drink it."
On Bond's new drink of choice: "Product placement, whichever way you look at it, whether you like it or you think it's disgusting, or whatever, it's what it is. Heineken gave us a ton of money for there to be Heineken in a shot in a bar. So, how easy is that? Just to say, OK, there's Heineken. It's there — it's in the back of the shot. Without them, the movie couldn't get sold, so that all got kind of blown up. 'Bond's new drink is a Heineken.' He likes a lot of drinks — Heineken, Champagne; it's all in there. I'll drink a beer in the shot, I'm happy to, but I'm not going to do an 'Ahhhhh' [pantomiming an actor looking refreshed]. And I would say this because they're paying, but they're kind of respectful about it. They don't want to screw the movie up."

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by Katie Henry 0

On protecting the Bond franchise: "What I'm doing is not what Pierce [Brosnan] was doing, and Pierce wasn't doing what Roger Moore was doing, or what Sean [Connery] was doing, or what Timothy [Dalton] was doing. Things have changed. It's just kind of the ride of it. Pierce used to say that it's like being responsible for a small country. It's kind of like you have to look after it diplomatically. I kind of get that, but I can't really say that's my deal. I'm not going to be the poster boy for this. Although I am the poster boy."
On living life as James Bond: "It's amazing how many times I've sat in interviews like this in a bar or a hotel, and it's 11 o'clock in the morning and someone sends a martini over. And it's like, Really? It's 11 o'clock! Cheers! I'm not going to drink it."
On Bond's new drink of choice: "Product placement, whichever way you look at it, whether you like it or you think it's disgusting, or whatever, it's what it is. Heineken gave us a ton of money for there to be Heineken in a shot in a bar. So, how easy is that? Just to say, OK, there's Heineken. It's there — it's in the back of the shot. Without them, the movie couldn't get sold, so that all got kind of blown up. 'Bond's new drink is a Heineken.' He likes a lot of drinks — Heineken, Champagne; it's all in there. I'll drink a beer in the shot, I'm happy to, but I'm not going to do an 'Ahhhhh' [pantomiming an actor looking refreshed]. And I would say this because they're paying, but they're kind of respectful about it. They don't want to screw the movie up."

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