There is perhaps no more iconic American designer than Ralph Lauren. So, we thought there was no better way to celebrate his 74th birthday than by looking back at how his classic sportswear has been winning the hearts of critics and shoppers alike for over 40 years.
Lauren's advertising imagery (much of it shot by renowned photographer Bruce Weber) has been creating an idealized and almost cinematic picture of American life since the early '80s, and in more recent years they've starred everyone from Naomi Campbell and Gisele Bundchen to Oscar-winning actress Penelope Cruz.
So today, as we don our polo shirts and concho belts in honor of one of the world's favourite designers, we're also taking a look at Lauren's most iconic ads. See some of our favorites, here in the gallery. Happy Birthday, Ralph Lauren!