Skip Nav
Hair
See All the Chic Hair and Makeup Looks From Paris Fashion Week
Spring Beauty
20 Mesmerising Makeup Trends From Instagram to Inspire Your New Season
Summer Beauty
11 Sunscreens the Skincare Obsessed Need to Invest in Before Summer
Skincare
This Is What Happens to Your Skin in Your 20s, 30s and 40s

Aerin Lauder Launches Lifestyle Brand, Aerin

It's Beauty First, Shoes Next For Aerin Lauder

When you're the granddaughter of Estée Lauder, it's only natural to gravitate toward the beauty world. Aerin Lauder has been doing exactly that as global creative director of Estée Lauder, but her newest project is even more personal. This week, she launches her lifestyle brand, AERIN, with a well-designed and tightly edited collection of cosmetics.

Like Aerin herself, it's all about easygoing luxury and excellent taste. "There isn't much out there that's modern and feminine," Aerin said at a launch event last night. "I wanted a balance between the two." The result is nothing flashy, nothing dramatic — just everyday-wearable colours and elegant brushes, all wrapped up in gold and pink. And while the AERIN debut may focus on cosmetics, it's just the beginning; shoes, accessories, and home decor are coming next year. For now, things are off to a beautiful start.

Join The Conversation
Australian Women Body Image Issues
Victoria Beckham Estee Lauder Makeup
Olivia Palermo's Accessories Campaign For AERIN
First Look: Aerin Lauder's Beauty Line
Buy Pimple Treatments For Adult Skin
Fragrances to Buy For Spring 2015
Pictures of Celebrities in Bright Colour at the 2011 CFDA Fashion Awards: Alessandra Ambrosio, Chanel Iman, Ashley Greene & More
Hillary Clinton Hair Evolution
Victoria Beckham's Estee Lauder PowerFoil Mask
Beauty Products Out in September 2015

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Beauty