Skip Nav
14 Instagram Accounts All Nail Addicts Should Follow Immediately
Crowns by Christy
This Is What Would Happen If Gossip Girl Characters Dressed Up as Disney Princesses
Vanessa Hudgens's Updo Looks Like a Basic Topknot — Until She Turns Around
How to Create Aisha Jade's Cool-Girl Textured Braids

Aerin Lauder Launches Lifestyle Brand, Aerin

It's Beauty First, Shoes Next For Aerin Lauder

When you're the granddaughter of Estée Lauder, it's only natural to gravitate toward the beauty world. Aerin Lauder has been doing exactly that as global creative director of Estée Lauder, but her newest project is even more personal. This week, she launches her lifestyle brand, AERIN, with a well-designed and tightly edited collection of cosmetics.

Like Aerin herself, it's all about easygoing luxury and excellent taste. "There isn't much out there that's modern and feminine," Aerin said at a launch event last night. "I wanted a balance between the two." The result is nothing flashy, nothing dramatic — just everyday-wearable colours and elegant brushes, all wrapped up in gold and pink. And while the AERIN debut may focus on cosmetics, it's just the beginning; shoes, accessories, and home decor are coming next year. For now, things are off to a beautiful start.

Join The Conversation
Fragrances to Buy For Spring 2015
Beauty Products Out in September 2015
Winter Fragrances to Buy 2015
First Look: Aerin Lauder's Beauty Line
Victoria Beckham Estee Lauder Makeup
Buy Pimple Treatments For Adult Skin
Victoria Beckham's Estee Lauder PowerFoil Mask
New Beauty Products | May 2016
Anti-Ageing Body Products to Buy
Interview With Kendall Jenner Makeup Artist Victor Henao

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds