Skip Nav
Makeup
Fuller Lips Are Just 1 Quick and Easy Makeup Trick Away
Celebrity Beauty
Kim Kardashian Gives Off Mermaid Vibes at the 2016 MTV VMAs
Celebrity Beauty
See Every Stunning Beauty Look on the 2016 MTV VMAs Red Carpet
Beauty Trend
5 Next-Generation Ingredients Set to Revolutionise the Beauty Industry

Aerin Lauder Launches Lifestyle Brand, Aerin

It's Beauty First, Shoes Next For Aerin Lauder

When you're the granddaughter of Estée Lauder, it's only natural to gravitate toward the beauty world. Aerin Lauder has been doing exactly that as global creative director of Estée Lauder, but her newest project is even more personal. This week, she launches her lifestyle brand, AERIN, with a well-designed and tightly edited collection of cosmetics.

Like Aerin herself, it's all about easygoing luxury and excellent taste. "There isn't much out there that's modern and feminine," Aerin said at a launch event last night. "I wanted a balance between the two." The result is nothing flashy, nothing dramatic — just everyday-wearable colours and elegant brushes, all wrapped up in gold and pink. And while the AERIN debut may focus on cosmetics, it's just the beginning; shoes, accessories, and home decor are coming next year. For now, things are off to a beautiful start.

Around The Web
Join The Conversation
Kat Von D and Too Faced Second Collaboration
Olivia Palermo's Accessories Campaign For AERIN
Nicole Richie Pictures at 2012 FiFi Awards
Buy Pimple Treatments For Adult Skin
Fragrances to Buy For Spring 2015
Pictures of Celebrities in Bright Colour at the 2011 CFDA Fashion Awards: Alessandra Ambrosio, Chanel Iman, Ashley Greene & More
Victoria Beckham's Estee Lauder PowerFoil Mask
Too Faced Funfetti Makeup Collection
Beauty Products Out in September 2015
Aerin Lauder's Top Spots in Paris: Restaurants, Shops and More

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Beauty
X