Yesterday Cosmoprof North America, one of the biggest beauty-pro events of the year, kicked off. Our US team were there in Vegas to check out the expansive trade show floor. Here's there edit of five trends that will be making their way to stores, salons and spas in the near future.
Natural products that focus on health. When it comes to "green" beauty products, saving the planet isn't the big marketing push. Instead, natural-leaning brands focus on the health angle. Kelly Teegarden, a cancer survivor who launched her eponymous organic skincare line, talked about the importance of monitoring what goes on your skin. That and Canadian brand Consonant were just some of the brands developed by people seeking more natural bodycare products as a health choice.
Keep reading . . . For hair, design matters. When it comes to hair tools, there's no shortage of creativity. It's no longer enough to have a simple hair straightener; companies are coming out with innovative ways of styling hair and the packaging is just as stylish. Our favourite styler of the day: Amika's triple barrel curler, which features interchangeable barrels that allow you to control the size of your curl.
Creative nail polish continues to be big. It seems like crackle polish may get an even bigger push in the next year. Hot on its heels as a trend: magnetic nail polish, which was just a blip four years ago but is now returning with new shades and brands.
Hair smoothing isn't going anywhere. Despite the controversy over formaldehyde in some hair straightening treatments the field just keeps growing. What's notable, however, is the effort to limit or eliminate formaldehyde from the process, emphasising safety as much as effectiveness. For instance, Tela Beauty Organics just launched its Phyto Keratin Smoothing Treatment, an in-salon (and 85 percent USDA certified organic) way to reduce frizz without formaldehyde.
Men aren't getting left out. Sure, the bulk of the beauty at Cosmoprof is directed toward women. But we spotted a few cool items for guys, like Barista's four-step shaving system which features coffee-infused products.