Skip Nav

Beyonce Pulse NYC Review and Ad

First Look: Beyoncé's New Fragrance, Pulse NYC

We're gearing up for Beyoncé's Super Bowl performance today, but while we wait, we're shining the spotlight on her latest fragrance, Pulse NYC ($69). Last week, we took a behind-the-scenes look at the star on set shooting the campaign image, and it's always interesting to see the finished product. Styled by industry icon Joe Zee, Beyonce looks statuesque in a mirrored blue CD Greene dress. But what about the juice, you ask? Well the fragrance itself was created to evoke not only the singer's unique spirit — "pretty yet fierce, edgy yet sophisticated, sexy yet graceful" — but also seeks to bottle the magic that is New York City. A fruity mix of raspberry, pomegranate and Barlett pear; it ends with sensual, soft notes of cashmere and red velvet cupcake. Ah, yum. Stay tuned for our coverage of B rocking the mic at today's Super Bowl.

Stockists: 1800 812 663

Latest Beauty