Sometimes extravagance can serve a good cause. To celebrate the launch of its latest fragrance, Golden Delicious, DKNY has created a million-dollar bottle of the perfume, complete with jewel-encrusted pedestal, which the company will send to showcases in cities all over the world before auctioning it off for charity. The atomiser is made of yellow and white gold and has 2,909 precious stones inset, including a 1.65 carat tourmaline, a 7.18 carat sapphire, a 3.07 carat ruby and more than 20 large diamonds. Net proceeds of the sale will go to Action Against Hunger, which provides inpatient and at-home care for people suffering from acute malnutrition, trucks in clean water to areas affected by natural disasters and performs a host of other humanitarian activities worldwide. So if you have an extra mill lying around and you really love DKNY Golden Delicious, you know what to do. Do you like the dripping-in-diamonds design?