Skip Nav
Hair
Everything You'll Ever Need to Know About Going Platinum Blonde
Hair
10 Easy DIYs That Will Give You More Gorgeous Hair While You Sleep
Hair
You'll Watch This GIF of Michelle Obama's Hair Evolution Over and Over Again
Humor
10 Times You Definitely Shouldn't Act Your Age

Elizabeth Arden History

Celebrating 100 Years of Elizabeth Arden Beauty

View in slideshow
Elizabeth Arden History

It's hard to describe Elizabeth Arden in just one word. Innovator doesn't cut it; entrepreneur won't do her justice and sophisticated just doesn't go far enough. She was all of those things and a whole lot more, creating a brand that would still be at the forefront of prestige skincare and makeup 100 years after its inception.

From throwing open the salon door on Fifth Avenue, to being the first to incorporate the founder's name into a product in 1915 (Ardena Skin Tonic), the first to unveil a full range of skincare and colour cosmetics, the first to introduce travel-sized products, the first to train up and send out saleswomen and even the first to hire a publicist, it was clear from the start that Elizabeth Arden was a woman who knew what she wanted and did everything in her power to make her dream, her vision come true.

Bold, while others were shy, Miss Arden boldly declared in 1930: “There are only three American names known in every corner of the globe: Singer Sewing Machines, Coca-Cola and Elizabeth Arden.” A TIME magazine cover girl, upon her death in 1966, the company was grossing an estimated $60 million annually. In 2007 that number would be $1.3 billion, so let us take a look at the woman behind the brand that would change the way we look and feel forever.

All photos courtesy of Elizabeth Arden

Around The Web
More From POPSUGAR
Join The Conversation
How to Make Own Aspirin Face Mask
What Foods Help With Anti-Ageing
Find the Right Shade of Foundation Findation.com
Skincare Travel Essentials
Skin Problem Fixes
Order to Apply Skincare and Makeup
How to Get Rid of Party Season Pimples
How to Get Clear Skin Through Diet
Top 10 Rosehip Oils: Trilogy Rosehip Oil, Kora Organics
Common Makeup and Skincare Mistakes

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds