The contract will include a print magazine campaign as well as a short film and digital ads. All the fanfare is slated to roll out this August (starting in the UK). Cate will serve as the first celebrity to represent Giorgio Armani fragrances, which has relied on models in previous years. "With my very first paycheck as an actress, I bought an Armani suit, and I still have it and love it," said Blanchett. "For me, fragrance contains memory, the scent of your mother, your friends . . . I think fragrance is a really subtle but important way in which women express themselves and express who they aspire to be." And who better than the woman who inspires Armani's fashion designs to also front his fragrance offerings?