After announcing Hollywood's most likeable blonde as their new face, Max Factor has released a teaser of one of the many "roles" Gwyneth Paltrow will portray in her year-long cosmetics campaign. First up? The writer. For those of you who haven't been Gooped, Gwyneth curates a lifestyle website (called Goop), where she puts her scribe skills to use. And now we wait, baited, to see the other sides of Gwyneth in her upcoming Max Factor advertisements, which include mother, wife, singer and actress.