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How Much Women Spend on Makeup in Their Life

How Much Will You Spend on Makeup in Your Lifetime?

Are you ready for this? A recent poll by UK retailer Superdrug showed that the average woman spends approximately $15,000 on makeup in her lifetime. Now I love lipstick more than your average chick, but $15,000? That's like an apartment deposit. Or enough money to have the same luggage set as Beyoncé (Louis Vuitton, dahling.)

The stats:

The results show that a woman spends about 20 minutes doing her makeup each day. (That's 330 days out of her lifetime.)

According to the study, from the ages of 16 to 65, a woman shops for cosmetics about five times a year. Each time she'll spend roughly $43, equalling about $216 a year.

To break it down further, that's about $2,750 on eyeshadow, $1,780 on lipstick and $3,770 on mascara in total.

I have heart palpitations that I may spend nearly $4,000 on mascara. That's a LOT. Does it sound any less crazy to you? How much do you reckon you drop on cosmetics over the course of a year—let alone your lifetime?

Image Source: Getty
Join The Conversation
Autumns_Elegy Autumns_Elegy 6 years
I probably spend around $2000 a year. I spent $400 at priceline alone last quarter (thank god for the gift vouchers they send you! :p). It's a scary number but I go through foundation and mascara like it's going out of style.
socalbeachgal socalbeachgal 6 years
I think the estimate is on the low side, I know I spend more than $200 a year on makeup and I don't think I over do it. I'm with filmgirl81, during the week I take less than 10 minutes for work make-up but if I'm going out it can take lots longer.
pharm_chick pharm_chick 6 years
while i have a LOT of makeup, a majority is from drugstores (BOGO sales= 2 for the price of 1!!) so while i spend a bit, its prob not 196/year. maybe some years though! and since i work at a drugstore, i end up buying something makeup related almost every week LOL
hippiecowgirl hippiecowgirl 6 years
I'd say I definitely spend more than $196 per year, but I have no idea of how much more.
jocupcake jocupcake 6 years
I spend somewhere around $60 on makeup per year. That said, I only use mascara, eyeliner, some occasional lip gloss/chapstick, and eyeshadow. Filmgirl81, I can't believe you can get your makeup on so quickly! Honestly, it takes me 15-20 minutes to do mine because I'm so OCD about perfect eyeliner and unclumpy lashes.
la-dee-da-dee la-dee-da-dee 6 years
I think that might be on the low end of t he scale. I know many ladies out there that spend $150 per shopping trip on makeup alone!!
qtpie qtpie 6 years
Haha really only 5 times a year? I seem to go every week or so. Just went to this huge sale today as well :P
Mintie Mintie 6 years
I think this is probably kind of low for some of us. One night at work, we were talking about what would happen if I lost my bag or, god forbid, it got stolen... So, we tallied up the total of makeup in my handbag and I hit over $500! And that didn't include the cost of the (now vintage) Coach makeup bag that it's all in, or the iPhone in my handbag, or even the handbag itself! So, if I carry around $500 worth of makeup daily, then, yes, I could easily spend $13,000 in a year.
chelseyeslehc chelseyeslehc 6 years
I don't think I spend this much, I rarely use makeup anyway. Mascara is basically the only thing I use everyday.
filmgirl81 filmgirl81 6 years
I think this is possible, but I think the time spent on make up is too long. I time myself at 6 minutes for my work look, and 20 for a very special event. I wish mascara wasn't so expensive, and a frequent purchase.
postmodernsleaze postmodernsleaze 6 years
Only five times a year!? I'm like five times a month!
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