They've already tapped Miranda Kerr's hubby, Orlando Bloom, to front BOSS Orange Man and now Hugo Boss Fragrances is adding Jared Leto to its line up. The actor and musician will front a new, as-yet-unnamed scent for the brand that will bow into market in July. Jared said of his new gig:
"HUGO inspires men to succeed through creativity, which is something I’ve aimed for my entire career. Like the HUGO man I look for inspiration in everything around me and seek out unusual and unexpected things and experiences."
He brings with him an edgy and artier vibe than Bloom's brand of boy-next-door wholesomeness, no?