Move over, France and Japan, and let Korea be on your beauty radar. The average Korean woman has easily over 10 products in her daily skincare routine, and the country's philosophy of good skin dates back to the Dongui Bogam, a Korean medical text from the 1600s. And in recent years, Korea is responsible for the eyelash extension and BB cream crazes that have become international sensations. Here are some other hot beauty trends coming from Korea's flourishing beauty counters.
Green Tea: This natural wonder has been touted for its countless health and beauty benefits, but Korean brand Amore Pacific has perfected the science behind cultivating and extracting the most powerful benefits of EGCG, an antioxidant only found in green tea. All of the EGCG comes from green tea grown in fields on the Korean island of Jeju, where it has the optimal climate for the most potent tea leaves.
Ginseng: Used in traditional Eastern medicine, ginseng has many health and beauty benefits and is only found naturally in a few places in the world — Korea's ginseng is prized the most. In skin care, this herbal root has rejuvenating effects and can help restore the skin's moisture balance, fighting signs of aging and hyperpigmentation. Korea's Sulwhasoo line is available in the US — for those of you visiting — and ginseng is at the heart of the brand's formulations.
Skin Science and Clarity: Radiant skin is the ultimate goal of practically all Korean skincare lines and the research behind new skin care technologies, which focus on brightening dark spots and perfecting a glowing complexion. Amarté is one of the newest Korean skincare brands to make its debut outside its home country. It started off in a Korean dermatology clinic and grew into a brand based in science with partnerships with Seowon University and the Bio Regional Innovation Center For Organic Materials and Food.
Power Exfoliating: Korean women love a good scrub, which they can get at the popular public baths (jjimjilbang in Korean) and with at-home treatments. If you can find a Korean-style bathhouse in your local area, it's definitely worth experiencing.
Airless pumps: Another skincare innovation that has taken the Korean market by storm is airless dispensing pumps. What makes this sort of packaging so special is that it keeps the product from being contaminated and oxidised. Everything from cleansers to moisturisers and even foundation can be found in an airless pump. Plus, the technology allows you to ensure the perfect amount of product every time.