Skip Nav
Holiday Beauty
Add Festive Flair to Your Hair With This Sparkling Tinsel Rope Braid DIY
Winter Beauty
Perfect Your Festive Look With These Celebrity-Inspired Party Hair Ideas
Hair Tips
12 Beauty Lessons We Learnt from Jesinta Franklin This Year
Gift Guide
Gorgeous Gifts for Your Skincare-Obsessed BFF

Kristen Stewart's Balenciaga Florabotanica Fragrance Campaign Revealed

Kristen Stewart's Balenciaga Paris Fragrance Campaign Revealed, and What She Had to Say About It

Balenciaga Paris’ new fragrance, Florabotanica, is "not just a pretty flower, but a pretty dangerous flower." Fronted by Kristen Stewart, it is the first scent she has ever worn. The 22-year-actress told WWD that due to her tomboy tendencies growing up, stealing her mum's perfume wasn't high on her list of priorities. "I was like hanging out with my brothers and doing the opposite of that," she said.

So why now and why this juice? "There is something natural about it," she explained. "It’s very alive. I think that as a young person wearing it — considering that I’ve never worn a scent — it kind of puts you on this level of, like, 'Whoa, check me out.' " The actress also admits she would have done anything related to Balenciaga designer Nicolas Ghesquière, who first fell for Kristen back in Panic Room. She's of course come a long way since then, being named Hollywood's highest earning actress last year.

"Even though, yes, it's an ad and we’re selling a fragrance — I don’t want to sound pretentious — but I want to be part of this art project," she said. "I want to be around Nicolas when he gets excited about fabric. I want to see the look on his face when he sees me put on a dress."

We love this mature, feminine side of Kristen! What do you think of the campaign?

Join The Conversation
Must Have Beauty Products for the Month of November
Video Interview: Kristen Stewart Talks About Balenciaga Perfume
Behind the Scenes Video of Kristen Stewart Shooting the Campaign for Balenciaga Florabotanica
Balenciaga Collection Spring 2017
Balenciaga Fall 2016 Runway
Demna Gvasalia Is the New Designer at Balenciaga
Alexander Wang's Final Balenciaga Show Spring 2016
Accessories at London Fashion Week SS 2016
Kids React to Fashion Campaigns
Alexander Wang Leaving Balenciaga

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds