We told you all about the exciting news on Friday night — that Tom Ford was adding to his line-up of luxe lipsticks with a full colour collection — and now it's time to check out the ads, starring Dutch beauty Lara Stone alongside the man himself. Those who know Ford's work won't be surprised to learn that they're sexy and sensual — lots of Lara draping herself over Tom and Tom stroking Lara's neck. And to those surprised to find the designer in the ads, he has this to say: "I’m not in the ads because I’m vain. A lot of people still don’t know who I am, and the product sells better with me in the ads." Which shot is your favourite? We're totally bewitched by the purple eye. The intensity of the pigment is just amazing. And nail fans take note, if you haven't succumbed to the stiletto shape already, now might be the time . . .