As a beauty editor, it's fair to say I search high and low for different shades of orange lipstick. The fruity shade has been big on the beauty scene for a while now, and we're starting to see different textures and finishes hit shelves (hooray). When Bobbi Brown Creamy Matte Lip Color in Jenna ($44) hit my desk, I very nearly overlooked it. Not because I'm not a major fan of her products (quite the opposite!), but because the colour of the stick didn't look overly vibrant. I'm so glad I tried it because on the lips, it's the best orange I've tried to date. The perfect bright orange-red with a matte finish, Jenna forms part of a colour collection inspired by looks Bobbi created for the runways. Notable mention also goes to Calypso and Valencia Orange, but Jenna's the pick of the bunch. It's super moisturising and lasts for up to eight hours, but feels very light — almost like I'm not wearing any lipstick.