Product Review: We Road-Test Pure & Green Organic Toothpaste

High-Tech vs. Hippie: We Road-Test Organic Toothpaste

Some common misconceptions surrounding natural and organic beauty products are that they'll be less effective and less appealing (read: look less pretty) than their science-infused counterparts. Throughout Earth Month we'll be pitting "hippie" against "high-tech" in a bid to dispell a few myths and see what performs best. Up first, we've got Pure & Organics Mint Toothpaste ($15), which we tested against a leading enamel protection toothpaste.

Check out the taste test and more now . . .

"HIPPIE" "HIGH-TECH" VERDICT
Colour Earthy, yellow brown colour with black dots Often white; but can include colourful stripes of red or blue OK, so we're not thrilled about the colour but we're keeping an open mind
Smell Surprisingly fresh and minty Now we come to smell it, it's less minty, more chemical-y The natural toothpaste wins this round; natural peppermint and spearmint oils are obviously the way to go!
Taste Considering we were expecting it to taste as, umm, earthy as it looks, we were pleasantly surprised with the first taste, which was a minty burst of freshness Our acid wear toothpaste did have a little bit of a funny taste to start with but we've gotten used to it Pretty much neck and neck. Neither wow us, but neither disgusts us, either!
After taste OK, so it started off well, but this does leave a semi-unpleasant after taste. But you do get used to it, and it's only really apparent if you use the product on your tongue Just a standard toothpaste after taste. Not unpleasant at all The high-tech toothpaste wins this round
Feel The texture of the organic toothpaste is super-smooth Same, again the texture is smooth as It's neck and neck
Look and feel of teeth after use Teeth feel clean and smooth Teeth feel clean and smooth Both products leave teeth feeling the same: clean and refreshed
Additional features The sugar- and toxin-free toothpaste is vegan and features zero SLS or flouride. It's also certified organic by the ACO and not tested on animals Features synthetic active ingredients to help target specific areas of concern such as tooth and gum decay, acid wear and teeth whitening This round really comes down to personal preference

We tested the Pure & Organics Mint Toothpaste ($15) on the Environmental Toothbrush ($36 for 12 pack), which is made of bamboo and is 100 percent biodegradable.

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