Some common misconceptions surrounding natural and organic beauty products are that they'll be less effective and less appealing (read: look less pretty) than their science-infused counterparts. Throughout Earth Month we'll be pitting "hippie" against "high-tech" in a bid to dispell a few myths and see what performs best. Up first, we've got Pure & Organics Mint Toothpaste ($15), which we tested against a leading enamel protection toothpaste.
Check out the taste test and more now . . .
|Colour||Earthy, yellow brown colour with black dots||Often white; but can include colourful stripes of red or blue||OK, so we're not thrilled about the colour but we're keeping an open mind|
|Smell||Surprisingly fresh and minty||Now we come to smell it, it's less minty, more chemical-y||The natural toothpaste wins this round; natural peppermint and spearmint oils are obviously the way to go!|
|Taste||Considering we were expecting it to taste as, umm, earthy as it looks, we were pleasantly surprised with the first taste, which was a minty burst of freshness||Our acid wear toothpaste did have a little bit of a funny taste to start with but we've gotten used to it||Pretty much neck and neck. Neither wow us, but neither disgusts us, either!|
|After taste||OK, so it started off well, but this does leave a semi-unpleasant after taste. But you do get used to it, and it's only really apparent if you use the product on your tongue||Just a standard toothpaste after taste. Not unpleasant at all||The high-tech toothpaste wins this round|
|Feel||The texture of the organic toothpaste is super-smooth||Same, again the texture is smooth as||It's neck and neck|
|Look and feel of teeth after use||Teeth feel clean and smooth||Teeth feel clean and smooth||Both products leave teeth feeling the same: clean and refreshed|
|Additional features||The sugar- and toxin-free toothpaste is vegan and features zero SLS or flouride. It's also certified organic by the ACO and not tested on animals||Features synthetic active ingredients to help target specific areas of concern such as tooth and gum decay, acid wear and teeth whitening||This round really comes down to personal preference|