Red lips are a classic, but this innovative new lip colour is anything but traditional. Hourglass Opaque Rouge Liquid Lipstick ($42) goes on like a lip gloss but delivers serious pigment like a lipstick. Muse, a universally flattering shade of coral red, glides on smoothly, giving your lips an opaque wash of vibrant colour in one stroke. Plus, since this product is packed with skin-conditioning ingredients like goji berry extract and vitamins A, C, and E, this matte formula won't dry out your lips. Now that's impressive.