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Watch "Zombie Boy" Rick Genest Get His Tattoos Covered With Concealer

Quite Possibly the Best Commercial For Concealer, Ever

Dermablend has long been known for its heavy-duty cover-up, but this new commercial really cements its reputation. In it, an average-looking guy slowly reveals himself to be tattoo-covered model "Zombie Boy" Rick Genest. His name might not be immediately familiar, but Genest's tattoos should be. He's the guy with the full-body skeleton tattoos from Lady Gaga's "Born This Way" video and it's impressive to see him look so "normal" (although his gaze is still rather intense!). There's no airbrushing, and the whole video was done in a single take. Dermablend says it took three makeup artists and four tubes of Dermablend Leg and Body Cover, along with Leg and Body Tattoo primer and setting powder, to take Genest from zombie to regular, if not as remarkable, dude. Watch it and you'll never doubt the power of concealer again.

Join The Conversation
POPSUGAR-Beauty-AU POPSUGAR-Beauty-AU 4 years
Not sure of the song, sorry! But you're right, it's such an effective campaign! x
Bertieboo Bertieboo 4 years
Incredible, what an amazing transformation. His mum must have loved seeing him look like a regular guy again!
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