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ModelCo's $2 Million Giveaway — Everyone Is a Winner!

If we told you ModelCo has a $2 million prize pot and they want you to put your hands in and take as much as you can — what would you say? Oh yes, today is a very good day.

In a sweepstakes promotion exclusive to Woolworths, each and every person who enters will instantly win a prize. You can bag anything from $50 cash cards, sought-after ModelCo products (try Party Proof Lipstick in Stiletto to get Rosie's lip look, above) and even gift vouchers. But the real clincher? Every time you enter, you can go into the draw to win $100,000 cash. Hello #shoefund.

"We know women are incredibly time poor," says ModelCo founder and CEO, Shelley Barrett. "ModelCo is all about smart beauty. We create unique and innovative products that are glamorous, sophisticated and save women time. We use only the best formulations for our products and when it comes to packaging, I ensure that each product is not only stylish, but convenient to use. I am confident that this unique Woolworths beauty promotion will reward our loyal fan base and welcome new customers into ModelCo's hot pink beauty world."

So, what's the catch? (Not) sorry to tell you, but there isn't one. To enter, simply purchase your favourite ModelCo product from Woolworths online or in store until April 16, 2014, and then visit to reveal your prize. Oh, the anticipation! Do tell what you win, won't you?

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