New Beauty Products 2024: Lip Oils, Face Serums & More

Beauty brands have had a busy start to the year. They’ve been releasing updated versions of their most-loved items (like The Ordinary’s re-formulated hyaluronic acid), delving into new categories (like haircare brand Ori Lab’s first accessory) and launching products unlike anything existing in the Australian market, currently (Benefit’s Precisely, My Brow Detailer and Too Faced Kissing Jelly Lip Oil).

For beauty fans, the countless launches mean it can be hard to keep up. So, to help you, we’re highlighting some of the most noteworthy new releases in beauty. From a detangling comb that doesn’t break strands, to lolly-flavoured lip oils and a hair treatment that takes just 90 seconds to work, these are the best beauty products to launch in 2024 — so far.

Kosas BB Burst Tinted Gel Cream

Kosas BB Burst Tinted Gel Cream ($65) not only delivers a pretty finish to your skin, but also works to hydrate it on three levels. “First, delivering a burst that you can feel as you apply it, then really moving deeper into the skin, and finally working on the skin barrier to keep all that goodness in so that it doesn’t escape,” Kosas founder Sheena Zadeh says.

Murad Cellular Hydration Repair Serum

Murad’s Cellular Hydration Repair Serum ($105) is part of a trio of new products, two years in the making. TikToker Alix Earle called the serum “life-changing”. The serum repairs damaged cells so they can better hold water and nutrients, which is the primary indicator of good skin health.

Batiste 24H Sweat-Activated Dry Shampoo

Batiste is known for its affordable dry shampoo, but it’s stepped up its offering with its 24H Sweat-Activated Dry Shampoo ($23) that kicks into gear when you sweat. As you perspire, the dry shampoo soaks it up, releasing bursts of fragrance.

Too Faced Kissing Jelly Lip Oil

Too Faced Kissing Jelly Lip Oil ($38) was nearly two years in the works, with the final product giving a glossy shine without being sticky, and also extremely nourishing, thanks to sunflower and jojoba seed oils. The six flavours also took months to get right. They include sweet cotton candy, sour watermelon and grape soda.

Benefit Precisely, My Brow Detailer

Benefit Precisely, My Brow Detailer ($42) is the little sister to the brand’s much-loved Precisely, My Brow Pencil, which sells 1 unit every 7 seconds globally. The pencil has an ultra-thin pencil — the smallest brow pencil tip on the Australian market – so you can subtly fill in your brows. It’s available in six shades.

Ori Lab Detangling Comb

The Ori Lab Detangling Comb ($24.95) is Australian haircare brand Ori Lab’s first foray into accessories. The wide-toothed comb separates wet and dry hair strands without causing friction or damage to the cuticle. Try it after using a leave-in hair treatment, as it’ll help distribute the product through your locks.

Jurlique Herbal Recovery Face Oil

Julique Herbal Recovery range includes an eye roll-on, bi-phase serum and cream, but the standout product is the Jurlique Herbal Recovery Face Oil ($90). Featuring a blend of holy basil, echinacea and iris root, it boosts skin luminosity and reduces the appearance of wrinkles. Its adaptogens support the skin moisture barrier, helping it to be more resilient.

Avene Cleanance A.HA Exfoliating Serum

The drugstore brand behind the ultra-popular Spring Water Spray has released an Avene Cleanance A.HA Exfoliating Serum ($44.99) that promises refined skin texture after 10 days of use. It was designed to reduce spots, blackheads and residual marks and was tested on adult acne-prone skin.

Wella Professionals Ultimate Repair Miracle Rescue

Thousands of people who’ve used Wella Professionals Ultimate Repair Miracle Rescue ($48) spray have agreed it’s a “miracle in a bottle”. Apply 10-20 pumps to towel-dried, clean hair and let it work its magic in just 90 seconds before styling your hair. You don’t need to rinse it out.

The Ordinary Hyaluronic Acid 2% + B5

The Ordinary’s best-selling product is its Hyaluronic Acid 2% + B5 ($15.90), which works to hydrate and plump while smoothing texture and wrinkles. In February 2024, it launched a reformulation of it, with now five forms of hyaluronic acid, a non-tacky, more lightweight texture and the ability to be absorbed into the skin more easily.

Straand Halo Hydrator Calming Hydration Scalp Mask

Straand’s The Halo Hydrator Calming Hydration Scalp Mask ($32) is a pre-wash hair mask, packed with moisture-restoring skincare ingredients and prebiotics that support the scalp microbiome. Leave it on for 10-30 minutes before washing your hair or wear it overnight for deeper hydration. Its gel texture feels cooling on the scalp.

Silver Bullet Keratin 230 Ceramic Tourmaline Wide Plate Straightener, $254.95

Though the Silver Bullet Keratin 230 Ceramic Tourmaline Wide Plate Straightener ($254.95) launched late last year, it’s still worth a mention. It’s an upgrade of Silver Bullet’s best-selling Keratin 230 Ceramic Straightener. The new hair tool’s plates are bigger, 37mm, so you can style larger sections of hair, and tourmaline-coated, which means they seal in moisture and lock down the cuticle layer. The result is shiny hair that stays frizz-free for longer.

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