When you’re a celebrity, it’s easy to get swept away in the thought that you can do whatever you want. Like if you’ve said you’re going to make an appearance at a fashion show in Brazil and turn up a few hours late, it’s OK, right? According to the Brazilian fans who waited, no, it’s not cool. Not even if you’re Ashton Kutcher and Demi Moore. The star couple reportedly showed up three hours late to the Colcci show at Sao Paulo Fashion Week, where Ashton walked down the runway for the label. But before he performed his modelling duties he and his wife were greeted with boos. How did they deal with it? Just watch it unfold below.