How much does it cost you if you want to be sure you’ve got the highest-rating Australian reality series on your network for the next three years? Only around $150 million. That’s reportedly how much Channel Ten paid to secure the rights to MasterChef Australia until 2014. There’s no denying the success of the show — it peaked at 5.2 million viewers during last year’s grand finale episode between Adam Liaw and Callum Hann — and word is the price tag for the show was pushed up after other channels expressed interest in buying the series and its stars.
Cooking shows are definitely still having a moment — My Kitchen Rules, which famously poached judges Pete Evans and Manu Feildel from the MC guest judges pool, has been averaging over one million viewers a night — and the MasterChef empire includes a celebrity version, kids version plus cookbooks, and such a huge three-year deal means Channel Ten is still very confident about the format. But do you think it could lead to cooking show fatigue? Last year Channel Seven did the local version of Iron Chef and next week it will premiere Conviction Kitchen, which combines ex-cons and cooking. So tell me — do you still love all these cooking shows or is it an overload?