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NIVEA Calm & Care Deodorant: The Peace of Mind Women Need 2010-09-05 22:30:00

NIVEA Calm & Care Deodorant: The Peace of Mind Women Need

How do you get to be the world’s No 1 skincare brand*? By knowing what women want. Plain and simple. That’s NIVEA’s not-so-secret secret. They’re good at reading our minds and knowing exactly what we need and what we want.

Take their latest innovative deodorant release: NIVEA Calm & Care Deodorant. Not only does it give us what we need –effective antiperspirant protection – but what we want – a soothing sensation after shaving and a decrease in irritation. Winner.

Research shows that 36 percent of the material collected from shaving is YOUR SKIN. Eek! The upper layers can get caught in the razor because of the tricky curved underarm area, but they’re essential to help keep moisture locked in and prevent any skin damage. Without those upper layers, our underarms get all dry, itchy and irritated. Not good.

Enter NIVEA Calm & Care Deodorant aka The Answer to All of Our Prayers. It’s jam-packed with provitamin B5 – to help increase cell turnover, replacing the top layers of skin quicker – and witch hazel to help prevent irritation and inflammation. It’s so super amazing that even people with sensitive skin can use. LOVE.

NIVEA Calm & Care Deodorant is available in a 50ml roll-on ($3.79) and 150ml antiperspirant spray ($4.99). Stockists: 1800 103 023.

*Source Euromonitor, per Beiersdorf category definitions, per Umbrella Brand classification, excludes fragrances, hair colourants, salon hair care, perms and relaxants razors / blades / depilatories, oral care.

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