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Tom Pecheux and Estee Lauder Launch Pure Color Blue Dahlia

A New Vision in Colour from Tom Pecheux and Estée Lauder

Tom Pecheux, Estée Lauder’s new Creative Makeup Director is a leading visionary in his field. A backstage regular at runways around the world and a leading collaborator for advertising campaigns, he brings with him a fresh and flirty injection of glamour to the esteemed Estée Lauder brand.

His first collection, for Pure Color, is beaut-ifully bold and smack bang on trend for this season. It focuses on creating a killer eye, with two colour palettes taking centre stage: Blue Dahlia and Surreal Violet.

Thanks to its True Vision™ technology, the entire way that you wear, see and feel colour is altered. It’s deeply pigmented, impactful and rich. Not to mention varied in texture. Each palette features five different shades in a range of finishes — something Pecheux loves most about his debut collection: “For me, as a makeup artist, the beauty of the Pure Color EyeShadow Palettes is that there are five colours and textures. To be able to play and to build up makeup from a neutral to smoky to funky, playful face is what I love.”

Feeling tempted? Why not check out what Blue Dahlia and the entire range looks like on you with the Estée Lauder Virtual Makeup Tool now!

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