When we received an invitation from IMG with a secret location, we knew something was up. Yesterday morning our 10am meet-point was revealed via email, and with it the suggestion that Mercedes Benz Fashion Week Australia had found a new home. Sydney's Carriageworks in Redfern will play host to next year's fashion week festivities, and run on a new schedule - from April 8th to April 12th, 2013. An extended trade show and exhibition programme called PREMIERE will run concurrently with the traditional BFWA schedule, combining "the existing Designer Suite Program and AEC’s Premiere exhibitor inventory to extend the opportunity for new Spring/Summer wholesale collections to be sold directly to registered buyers of both events, and is likely to increase local and international buyer attendance," according to IMG.
Regarding the new earlier time (fashion week is usually held during the end of April/first week of May), Elle Persson, the director of strategy and brand development for IMG said, "The new calendar for Mercedes-Benz Fashion Week Australia allows designers time to deliver a collection ready for the runway, maximise media attention and increase domestic sales opportunities. This date also ensures high profile international exposure aligning with the global fashion event calendar.”
What do you think of the new move? Before having your say, step inside to get a glimpse of the floor plans and designers on deck for MBFWA 2013.