We see a lot of collections at once when it comes time for local designers to preview their new season lines. You may have noticed us crowding your Instagram feeds with hot new Spring/Summer picks (because, of course, you totally follow us on Instagram) a few weeks back, but now the campaign images are filtering through (while the threads are hitting stores) and we're falling in love all over again. One S/S collection in particular that stood out for us was Shona Joy's '70s inspired 'Sound of Light' line. Filled with references to the Slim Aarons' lifestyle, the sun-bleached pastel palette and diaphanous silhouettes had us imagining us pool side, cocktail in hand. Feel like a little light relief for a Friday? It's right here. Step inside to catch the campaign, plus snoop behind the scenes on the sunshine-filled shoot day.
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Sound of Light: Shona Joy's Spring Vision