Skip Nav
Celebrity Style
11 Rules For Timeless Style, According to Cindy Crawford
Runway
19 Totally Gucci Facts About Everyone's Favourite Brand
Celebrity Style
Natalia Vodianova and Karlie Kloss Light Up London at the Fabulous Fund Fair
Runway
The Runway Bags You'll Want to Get Your Hands On

Beyonce New Face of H&M Summer Campaign: See the Shoot!

Who Runs the World: Beyoncé Is the Face of H&M's Summer Campaign

View in slideshow
Who Runs the World: Beyoncé Is the Face of H&M's Summer Campaign

The rumors were true: H&M has tapped Beyoncé to be the face of its Summer campaign, and the first look at the partnership shows the singer lounging on the beach in the Bahamas. "I've always liked H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth, and wind," says Beyoncé. The print ads and outdoor billboards are slated to read "Beyoncé as Mrs. Carter in H&M," an introduction that fittingly reflects the name of her upcoming world tour, which kicks off April 15. Additionally, a commercial will be released, featuring one of her new tracks, "Standing on the Sun." So, when can we expect the Beyoncé x H&M takeover to begin, er, continue? Now, click on for your first look.

Around The Web
More From POPSUGAR
Join The Conversation
Isabelle Cornish, Inka Williams, Sarah Ellen Supré Interview
Tibi Pre-Fall 2015 Look Book
Party Season Dresses, Shoes and Bags at David Jones
Cheyenne Tozzi For Aje Campaign Pictures
COS to Launch in Australia
Lover Releases a Limited Edition Black Magick Collection
Where and When Uniqlo Is Launching in Sydney, Australia
Camilla and Marc Autumn Winter 2015
Alice McCALL Autumn Winter 2015 Look Book Pictures
Cameo the Label October 2014 Look Book Pictures

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds