The rumors were true: H&M has tapped Beyoncé to be the face of its Summer campaign, and the first look at the partnership shows the singer lounging on the beach in the Bahamas. "I've always liked H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth, and wind," says Beyoncé. The print ads and outdoor billboards are slated to read "Beyoncé as Mrs. Carter in H&M," an introduction that fittingly reflects the name of her upcoming world tour, which kicks off April 15. Additionally, a commercial will be released, featuring one of her new tracks, "Standing on the Sun." So, when can we expect the Beyoncé x H&M takeover to begin, er, continue? Now, click on for your first look.
Who Runs the World: Beyoncé Is the Face of H&M's Summer Campaign