Skip Nav
Celebrity Style
The Sexy Looks at the Billboard Music Awards Aren't Staying in Vegas — They're Right Here
Summer
Gigi Hadid Shows Us the 1 Trick For Making a Casual Outfit Look Fancy
Celebrity Style
You Won't Believe What Bella Hadid Was Wearing Under Her Sexy Cannes Dress
Summer
Let Gigi Hadid Convince You to Give This Ultra-Comfortable Pants Style a Try

Beyonce New Face of H&M Summer Campaign: See the Shoot!

Who Runs the World: Beyoncé Is the Face of H&M's Summer Campaign

View in slideshow
Who Runs the World: Beyoncé Is the Face of H&M's Summer Campaign

The rumors were true: H&M has tapped Beyoncé to be the face of its Summer campaign, and the first look at the partnership shows the singer lounging on the beach in the Bahamas. "I've always liked H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth, and wind," says Beyoncé. The print ads and outdoor billboards are slated to read "Beyoncé as Mrs. Carter in H&M," an introduction that fittingly reflects the name of her upcoming world tour, which kicks off April 15. Additionally, a commercial will be released, featuring one of her new tracks, "Standing on the Sun." So, when can we expect the Beyoncé x H&M takeover to begin, er, continue? Now, click on for your first look.

Around The Web
Join The Conversation
Victoria Beckham Wearing Denim Shorts Instagram May 2016
Gigi Hadid in High-Waisted Pants
Outfits to Wear For Small Chest
Kim Kardashian's Calvin Klein Dress in Cannes 2016
Candice Swanepoel White Maxi Dress May 2016
Gigi Hadid Wearing Denim Shorts May 2016
Blake Lively's Yellow Valentino Dress at Cannes 2016
Best Looks of Sao Paulo Fashion Week Summer 2017
Kate Hudson's Las Vegas Bikini April 2016
Olivia Culpo's Black Bathing Suit April 2016

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X