Skip Nav
The 8 Trends You'll Be Wearing Next Fall
The Way to Make a Fashion Statement Stick
fd carousel
Wait Until You See the Furry Shoes at Anya Hindmarch's Whimsical Winter Show
The Runway Bags You'll Want to Get Your Hands On

Beyonce New Face of H&M Summer Campaign: See the Shoot!

Who Runs the World: Beyoncé Is the Face of H&M's Summer Campaign

View in slideshow
Who Runs the World: Beyoncé Is the Face of H&M's Summer Campaign

Beyoncé is the face of the H&M Summer collection, and the campaign was shot on location in the Bahamas by photographers Inez van Lamsweerde and Vinoodh Matadin. "In the campaign, Beyoncé is wearing the key pieces from H&M you need for lying in the sun this Summer," says Ann-Sofie Johansson, the head of design at H&M. The Summer campaign features swimwear and beachwear pieces, including a tie-dye bikini from the H&M For Water collection. Twenty-five percent of sales from the H&M For Water collection will be donated to WaterAid.

Around The Web
Join The Conversation
Victoria Beckham Wearing Matching Red Outfit
Wes Anderson's Holiday Ad For H&M
How to Shop the Kenzo X H&M Collaboration
What Happened at the Kenzo x H&M Event
Gigi Hadid Wearing a Corset Over Her T-Shirt in Milan 2016
H&M Swedish Olympic Team Collection
H&M Bondi and Broadway Stores
Olivia Wilde's H&M Dress on Late Night With Seth Meyers
H&M Conscious Exclusive Collection Julia Roitfeld
Hailey Baldwin H&M Festival Campaign 2016

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds