Skip Nav
Gigi Hadid
We'll Take a Pair of the Gigi x Stuart Weitzman Boot, Oh, and Her Outfit Too
Public Desire
Hailey Baldwin Has Just Collaborated With Your New Favourite Affordable Footwear Brand
Book Your Flight to Paris, Bella Hadid’s Walking in the Victoria’s Secret Fashion Show
Spring Style
You'll Want to Wear Everything From This Spring Racing Wardrobe

Bridget Hall Models In Latest Rag & Bone DIY Campaign

Cheeseburgers in Photo Shoots: Bridget Hall's DIY Rag & Bone Campaign

View in slideshow
Bridget Hall photographed by Carin Backoff.

Bridget Hall is the latest supermodel to help Rag & Bone turn the traditional photo shoot on its head. The brand's DIY project — first conceived during Spring 2011 for Rag & Bone/Jean — gives a model (see Miranda Kerr's here!) a digital camera, a bag of clothes, and free license to interpret the spirit of Rag & Bone/Jean in her own way.

"To us, Bridget represents that natural, all-American supermodel," Rag & Bone's Marcus Wainwright said in a statement from the brand. "You can see that she's a cool, down-to-earth girl."

Bridget tapped longtime friend Carin Backoff to photograph her everywhere, from a beach in the Hamptons to an artist's studio in New York City, to capture a series of images where sex appeal cannot be denied. Her source of inspiration? "We listened to everything from Jay-Z and Alabama Shakes," she divulged in a press release. "We had good old bacon cheeseburgers, beer, good wine, good laughs, and just a good time between friends."

Join The Conversation
Victoria's Secret Model Georgia Fowler Wearing Lingerie
Kendall Jenner's Lakers T-Shirt October 2016
Bella Hadid Victoria's Secret Fashion Show
Jasmine Tookes Wearing 2016's Victoria's Secret Fantasy Bra
Model Khoudia Diop Bullied For Dark Skin
Models Wearing Hoop Earrings
Kendall Jenner and Gigi Hadid W Magazine November 2016
What Its Like Being Victoria's Secret Model Bridget Malcolm
Hailey Baldwin and Joan Smalls Fashion Interview
Kaia Gerber's Photos From Interview Magazine October 2016

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds