Skip Nav
Fashion News
H&M's Next Collaboration Is Here — and It's Going to Be Wild
Vogue
Mary-Kate and Ashley Just Made a Fashion Disclosure That Has Us Thinking: "Really?!"
Fashion Trends
The 1 Coat That Will Complete Every Winter Outfit
Celebrity Style
You Won't Believe What Bella Hadid Was Wearing Under Her Sexy Cannes Dress

Bridget Hall Models In Latest Rag & Bone DIY Campaign

Cheeseburgers in Photo Shoots: Bridget Hall's DIY Rag & Bone Campaign

View in slideshow
Bridget Hall photographed by Carin Backoff.

Bridget Hall is the latest supermodel to help Rag & Bone turn the traditional photo shoot on its head. The brand's DIY project — first conceived during Spring 2011 for Rag & Bone/Jean — gives a model (see Miranda Kerr's here!) a digital camera, a bag of clothes, and free license to interpret the spirit of Rag & Bone/Jean in her own way.

"To us, Bridget represents that natural, all-American supermodel," Rag & Bone's Marcus Wainwright said in a statement from the brand. "You can see that she's a cool, down-to-earth girl."

Bridget tapped longtime friend Carin Backoff to photograph her everywhere, from a beach in the Hamptons to an artist's studio in New York City, to capture a series of images where sex appeal cannot be denied. Her source of inspiration? "We listened to everything from Jay-Z and Alabama Shakes," she divulged in a press release. "We had good old bacon cheeseburgers, beer, good wine, good laughs, and just a good time between friends."

Around The Web
Join The Conversation
Bella Hadid's Alexandre Vauthier Dress at Cannes 2016
Gigi Hadid Wearing Black Baseball Cap May 2016
Candice Swanepoel Pregnancy Style on Instagram
Who Is Thylane Blondeau?
Rosie Huntington-Whiteley and Lily Aldridge on Elle 2016
Cute Model Pictures From Backstage at Fashion Week 2016
Jourdan Dunn's Dress at the Cannes The Unknown Girl Premiere
Gigi Hadid on Jimmy Fallon May 2016
Kendall Jenner Elie Saab Dress at Cannes Chopard Party 2016
The Prettiest Model Tattoos

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X