I was really excited when I saw the latest Chanel Cruise collection hit the runway in St Tropez. Of course, the clothes were beautiful and accessories jaw-dropping, but what really impressed me was the way Karl Lagerfeld constantly reinvents such a classic fashion house. I never imagined hippie-luxe clothes and models walking the runway sans shoes would be so Chanel. But his reinvention doesn't stop at design. Karl's latest model of choice is none other than Georgia May Jagger, and I couldn't be happier. It's so nice to see a fresh young face be taken under a major fashion house's wings. Lagerfeld explains his choice simply: "Because Miss Jagger is the modern girl. She is the girl of today. There is a total identification between her and the clothes. They could be her clothes." To see what Karl's talking about, click through to see Georgia modelling the latest Cruise look book with Chanel favourite Baptiste Giabiconi.