Skip Nav
Celebrity Style
The Sexy Looks at the Billboard Music Awards Aren't Staying in Vegas — They're Right Here
Summer
Let Gigi Hadid Convince You to Give This Ultra-Comfortable Pants Style a Try
Celebrity Style
You Won't Believe What Bella Hadid Was Wearing Under Her Sexy Cannes Dress
Celebrity Style
The Vogue 100 Gala Was a Night of Glamour and Style

Coco Rocha Revealed as the New Face of sass & bide

Coco Rocha is sass & bide's Mystery Muse

View in slideshow
Coco Rocha is sass & bide's Mystery Muse

Yesterday the Sugar team spent the better half of the afternoon trying to guess who the beauty behind sass & bide's latest campaign was. Well, last night the s&b kids put us out of our misery, revealing via Facebook that the brunette beauty to be none other than Coco Rocha (which a few of you clever kids already guessed)! Coco will take over the local label's social media channels for five days as of Feb 28th, posting self-styled shots wearing in the S/S '13 'loveshady' line. The most exciting take-home is the fact that you can win the actual threads that she-of-the-Cheshire-cat-grin wears in the campaign by putting your deets here (supermodel genes not included). Click through to see all the teaser shots, plus the big reveal!

Around The Web
Join The Conversation
Who Is Georgia Fowler?
Rosie Huntington-Whiteley and Lily Aldridge on Elle 2016
Cute Model Pictures From Backstage at Fashion Week 2016
Jourdan Dunn's Dress at the Cannes The Unknown Girl Premiere
Kendall Jenner Elie Saab Dress at Cannes Chopard Party 2016
The Prettiest Model Tattoos
Model Casting For Daniel Avakian Australian Fashion Week
NT Sends First Indigenous Woman to Miss World Australia
Candice Swanepoel White Maxi Dress May 2016
Kendall Jenner Harper's Bazaar Cover July 2016

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X