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Coco Rocha Revealed as the New Face of sass & bide

Coco Rocha is sass & bide's Mystery Muse

View in slideshow Coco Rocha is sass & bide's Mystery Muse

Yesterday the Sugar team spent the better half of the afternoon trying to guess who the beauty behind sass & bide's latest campaign was. Well, last night the s&b kids put us out of our misery, revealing via Facebook that the brunette beauty to be none other than Coco Rocha (which a few of you clever kids already guessed)! Coco will take over the local label's social media channels for five days as of Feb 28th, posting self-styled shots wearing in the S/S '13 'loveshady' line. The most exciting take-home is the fact that you can win the actual threads that she-of-the-Cheshire-cat-grin wears in the campaign by putting your deets here (supermodel genes not included). Click through to see all the teaser shots, plus the big reveal!

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