The woman is an icon, the brand is an American powerhouse, and her wrap dress is a classic wardrobe staple. Diana von Furstenberg swooped in on Sydney to launch her Spring 2013 collection last night to an awaiting crowd of VIP customers and industry heavy-weights; both of whom seemed equally excited about seeing the legend in the flesh. We were lucky enough to sit with the woman behind the brand for five minutes backstage and even despite a gruelling schedule of back-to-back interviews, the 65 year old designer was every inch as calm, confident and passionate as you'd imagine. Wearing a jet-studded black cocktail jacket over a colourful sequinned sheath — her nude-fishnet-covered legs crossed like a woman waiting for a martini — the woman can only be described as a total fox. Before you read what Diane had to say, please imagine every word coming out covered like honey in her thick, continental accent and each sentence punctuated with a toss of her henna-hued mane.
Ready? . . .
How would you design for the Australian DvF customer? Well, I imagine the Australian woman as being more casual and very open — so I think she would be very right for my clothes that are you know, very easy to wear.
Your wrap dress is iconic — how do you like to see it worn by women on the street? What I like the most about it is seeing it in different ways. You know, I could see it on a girl who is very hip and wears it with combat boots. And then somebody else who wears it with heels and a string of pearls. What I think is good about the dress is that it just adapts to whoever you are, and how you are at the moment.
Tell us about the Spring ’13 line? It’s called Palazzo, and it’s very much about the fantasy palaces, you know Jaipur and Marrakesh, and the colours and fluidity.
What colours typify this mood for the coming season? You mean for next Spring?
Yes, for Spring 2013. Turquoise, coral — it’s all about colour!
You must have seen every trend under the sun come and go — is there any trend that you would never go near? I don’t do uncomfortable clothes.
And is there any look that you think will always be timeless? I think that the most important thing is for the woman to be comfortable, with whatever she wears. I mean, confidence will never not be trending.
Which modern celebrities do you think are well-dressed? I don’t know, I love Gwen Stefani, or Rihanna.
Both of those girls have chutzpah! Is that who the DvF girl is, to you? DvF is about being the woman you want to be.
You talk about being comfortable, what piece in your wardrobe do you feel most comfortable in? Maybe what I sleep in? Which is my white, embroidered kaftan from India.
What’s one wardrobe item women should really invest money in? A good dress!