Lara Bingle is back on deck for Cotton On's Autumn/Winter collection launch — this time swapping her social media reporter title for leading lady in front of the camera. She joins co-horts Bambi Northwood Blythe, Didier Cohen and Tyler Atkins on location around Sydney for the street-style inspired "Follow Me 24/7" campaign shoot, which was lensed by local photographer Will Davidson. She said of the call up, "It has been such a great experience hanging out with the Cotton On team again. The new campaign involves Bambi, Tyler and Didier, so it's just like catching up with old friends when we shoot." And the theads? Think super-wearable, off-duty basics with an edge. Get a sneak peek at the shoot shenanigans before this new drop lands in-store and online in July.