We love getting acquainted with new local labels, so when this visual treat of a look book landed in our inbox, we just had to share. Meet May, the label. Spring-perfect sorbet colour combined with cute-as-a-button shapes is the calling card of this Melbourne-born label. The latest collection — due to drop in stores in August/September — is chock-full of sunny yellow, punchy pinks and pale, pale peppermint. The shapes are cut-to-flatter, resulting in the kind of clothes that girls will appreciate but boys will get, too. It may not hit racks for a few months, but we thought that you'd like a sneak peek, just the same. Best bit? May's price-point is mighty pleasing to le wallet, ranging from $59 — $319, and these kids have their own e-boutique to boot. Get familiar!
New Label Love: Meet May The Label