We're not trying to torture you with this first look at H&M's Spring '13 look book — promise — but it is just the teeniest bit saddening to see such chain store fabulousness knowing that we can't get our paws on it down under. Perhaps the Swedish fashion behemoth will hear our cries and hurry up their rumoured plans to extend their global reach. After all, Topshop and Zara have done it, and we've had GAP, French Connection and Mango for years now. The lastest H&M lineup takes inspiration from the Wild West, with a slew of cool-girl interpretations of this all-American look. Tassels, fringing, prairie prints and polkadots will satiate an appetite for such Western front staples whetted by the talented Ms Marant. If you can bare the pain, click through to see it all.
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Peruse at Will: H&M's Killer Spring '13 Look Book