Australia, are you ready for this? Our first H&M store opened its doors last night, inviting 1,000 media, celebrities and general fashion VIPs to see the the new digs first-hand before it is revealed to the public on Saturday morning (10.00a.m., in case you're planning on joining the queue). And trust us: it's good.
Now, let's put an end to the discussion that the H&M Melbourne launch might be the best thing to happen to Australia all year, because we're about to prove that it almost definitely is. Spanning 5,000 square metres and housing over one million pieces of clothes and accessories, the massive, multi-level store at Melbourne GPO is light, bright, spacious, and just about big enough to get wonderfully, fabulously lost in. But let's be honest here, it's what's inside that really counts, and inside you'll find wall-to-wall racks of achingly cool buys, all at prices you won't need to think twice about. Packed with trend-led looks for men, women and kids, plus activewear, homewares and lingerie, the store is literally brimming with things you need to add to your Autumn wish-list. . . And his.
Want the good news? More H&M stores across Australia are already on the cards.
Keep scrolling for a tour through the store and hop over here to have a closer look at the styles available in store.