H&M Ultimate Summer Swimwear Campaign

Model Moment: Umm, Could These Girls Look Any More Ridic?

Now this is one beach I do not want to go anywhere near. Imagine strutting your stuff in a bikini next to this lot! Erin Wasson, Julia Stegner, Daria Werbowy, Lara Stone and Sasha Pivovarova all feature in H&M's new Ultimate Summer swimwear campaign and woah, do they look divine. I don't know if it's their fresh-faced beauty, the cute swimmers or the pristine location, but H&M has certainly hit the nail on the head with this striking ad. Check out the full campaign here, and see below for a cute video which goes alongside it. Sigh, I'm really regretting that Mocha Frappuccino right about now.