Skip Nav
Celebrity Style
28 Fashion Facts About Victoria Beckham That Just Might Blow Your Mind
Personal Essay
I Pre-Shopped Kenzo x H&M and Lived to Tell the Tale
Spring 2017
Victoria Beckham Just Set an Industry Record With Her New US Target Collaboration
Marc Jacobs Dreamed Up a Wild Runway Show — and Every Supermodel Came Through

Kelly Cutrone Teams Up With Tory Burch's Ex For Fashion Label Electric Love Army

Kelly Cutrone's Switcheroo: From PR To Fashion Design

Kelly Cutrone is branching out. From her hard to miss role on The City, to her aptly titled If You Need To Cry Go Outside book, to her own show spin-off reality show Kell On Earth, Kelly is now getting into the world of fashion design — an area she is usually on the other end of as PR guru for People's Republic. WWD reported that Ms Cutrone's label, to be called Electric Love Army, came about after a chance meeting with Tory Burch's ex-husband and venture capitalist Chris Burch on a Soho street. After a feisty exchange between the outspoken pair, they met to collaborate on the new label — which is due to hit stores in February 2012. The inspiration for Kelly's line? Empowered women, of course. Wanting to embolden women, Kelly's design muses include Cher, Debbie Harry circa Blondie and Joan Jett. The reality star is rumoured to be visiting Australia soon...fingers crossed we can get the inside scoop. We can't wait to see sportswear based collection, which will retail from $30 — $300 USD. Looks like 2012 is going to be a big year for Kelly and her Electric Love Army!

Image Source: Getty
Join The Conversation
Kelly Cutrone Writes Book for 2010
Sneak Peek of Kelly Cutrone's New Bravo Show, Kell on Earth
Tweets About Trump's Nasty Woman Comment
Funniest Trump Book Report Tweets
Best Tweets About the Third Presidential Debate 2016
Women Respond to the Donald Trump Tapes
How Many Netflix Users Worldwide
Video of Sandra Bartlett Speaking About Conditions on Nauru
Pauline Hanson Gaining Popularity
What Did Amy Schumer Say About Donald Trump?

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds