Skip Nav
Personal Essay
Why There's More to the Street Style Story at Fashion Week
The Royals
These Bloggers Will Help You Pull Off Kate Middleton's Look in Seconds
The Royals
Forget Zooming In — You Need to See Princess Mary's Graphic Gown From Afar to Appreciate Its True Beauty
Spring Style
You'll Want to Wear Everything From This Spring Racing Wardrobe

The Most Searched Fashion Brands Online: Michael Kors is #1!

Michael Kors Is the Most Searched Fashion Designer in 2012

With the end of the world year rearing its head, it's time to weigh in on the best of 2012. Bing.com just reported that Michael Kors, beloved American designer and US Project Runway judge, is ranked the No. 1 most searched designer in 2012, knocking down luxury brand Gucci from its previous position as the No. 1 most searched brand of 2011. Many reasons could attribute to this, one being that American brands have received a lot of support this year by big fashion influencers like Gwyneth Paltrow, Jessica Biel, and Michelle Obama (who wore Kors's design on election night). Furthermore, Kors's presence on Project Runway — the designer has been on the show since '04 — has surely gained an audience he previously may not have reached across the world. So who else topped the list as the most searched designers/brands this year? Louis Vuitton nabbed the No. 2 spot, Gucci took No. 3, and Ralph Lauren ranked in as No. 4. See the top 10 breakdown. Top searched fashion brands and designers on Bing in 2012: 1. Michael Kors 2. Louis Vuitton 3. Gucci 4. Ralph Lauren 5. J.Crew 6. Chanel 7. Prada 8. Juicy Couture 9. Burberry 10. Tory Burch

Image Source: Getty
Join The Conversation
Burberry Runway Show September 2016
Snapchat Spectacles
Prada Spring 2017 Collection
Jenna Lyons Wearing J.Crew Spring 2017 Collection
Jennifer Aniston's Burberry Wedges in New York June 2016
Conviction: Jill Meagher Documentary
Gwyneth Paltrow Red Prada Dress August 2016
J.Crew Spring 2017 Collection
Michael Kors Fall 2016 Collection
Adele Wearing Burberry During Her 25 Tour

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion