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Scanlan & Theodore gets a little help from Nan Goldin and Erin Wasson for Spring/Summer '10

Model Moment: Erin Wasson for Scanlan & Theodore!

Local label (and Fab fave) Scanlan & Theodore looked for a little international help when putting together their Spring/Summer '10 campaign. The collection was modelled by Erin Wasson and photographed by American snapper Nan Goldin, who is renowned for her provocative images of the late '70s and early '80s underground music and transgender scene. Nan chose Erin for the project and used a forgotten mansion in New York State as the location. Amongst the distressed walls and empty rooms, Scanlan's drool-worthy pieces stand out thanks to this season's drapey silhouettes and pops of dusty pink, purple and burnt orange. Designer Gary Theodore explains the raw but striking campaign best: "I think fashion can be considered as vacuous, real situations are what we strive for so our selection process for example to work with a Nan Goldin is to take the focus away from fashion but somehow keeping it in the spotlight, it's about a subtlety that I think makes our label exist above fashion."


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