Skip Nav
Street Style
11 Fashion Trends to Know For 2017
Preen
Preen Just Gave Us the Perfect Excuse to Wear Our Duvets to Work
Runway
Prepare to be the Best-Dressed World Traveller With Topshop Unique
Runway
Disney Inspired Fashion Graced the Runway at Fashion Week

See Ginger & Smart's New Diffusion Label AKIN

Meet Ginger & Smart's Little Sister Line: AKIN by Ginger & Smart

View in slideshow
Meet Ginger & Smart's Little Sister Line: AKIN by Ginger & Smart

Sisters Genevieve and Alexandra Smart have been at the designing helm of Ginger & Smart for ten (yes, really, ten!) years now  so they thought it was high time they added to their nuclear fashion family. Meet the AKIN by Ginger & Smart, the diffusion line aimed at a slightly younger G&S customer. The collection's focus on polished tailoring and head-turning print and colours have been clearly inherited from the big-sister brand, but AKIN has a distinctly flirtier and more youthful aesthetic. Genevieve explained, “We launched AKIN with the concept of designing a collection of youthful, playful pieces that are accessible to a younger girl. It’s about dresses to dance and have fun in.” We could definitely see those skater-skirts and cut-out frocks turning heads on the dance floor. Best bit is there's nothing that'll hit you for more than $300. The line hits racks today both in-store nationally at David Jones, and on the mainline brand's e-boutique. Get it while it's hot. 

Around The Web
More From POPSUGAR
Join The Conversation
Isabelle Cornish, Inka Williams, Sarah Ellen Supré Interview
Tibi Pre-Fall 2015 Look Book
Party Season Dresses, Shoes and Bags at David Jones
Cheyenne Tozzi For Aje Campaign Pictures
COS to Launch in Australia
Lover Releases a Limited Edition Black Magick Collection
Where and When Uniqlo Is Launching in Sydney, Australia
Camilla and Marc Autumn Winter 2015
Alice McCALL Autumn Winter 2015 Look Book Pictures
Cameo the Label October 2014 Look Book Pictures

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds