The following look book should come with a warning: you may have an uncontrollable urge to book a trip to Tulum, Mexico, after viewing. Zimmermann, some might say cleverly, picked the idyllic North Atlantic-edged location to showcase their smokin' Summer swim campaign shoot, employing the dual talents of photographer Benny Horne and fresh Czech face (and body!) Denisa Dvorakova for the not-so-arduous task. The collection takes its cues from the floral-filled Spring/Summer '12 line that we saw back at fashion week, but this Summer '12/'13 swim injection has a little more grunt; spliced animal prints and laser-cut detailing adding a glamorous edge to the bohemian line-up of fringed cover-ups, scarf-print silks and eyelet-stamped separates. The good news is that the whole kit and caboodle is in stores and online right now. Dangerous stuff, indeed.
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Take Me To Tulum and Leave Me Forever, Zimmermann!