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Shop The Body Elle Macpherson Intimates Collection Lingerie

Elle Macpherson Launches Affordable Lingerie Line

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Elle Macpherson Launches Affordable Lingerie Line

Elle Macpherson knows women. Better still, she knows women's bodies. That's why we're beyond happy with this news: Elle has just launched a new line of lingerie. Called THE BODY Elle Macpherson Intimates, the collection sits within the Elle Macpherson Intimates brand, but takes an entirely new approach to lingerie. Tapping into the second-skin trend, the stylish supermodel says that these bras will answer the call of women who want the luxury of a designer bra, blended with the ease and versatility of your favourite everyday pieces. "I created THE BODY Elle Macpherson Intimates because I believe that a strong silhouette is the foundation of a great body shape, both under clothing and undressed," Elle explains. "I wanted to address everyday bras at accessible pricing with unique and easy to find merchandising in a crowded market."

The new collection features four silhouettes: THE BODY Boost, THE BODY Fit, THE BODY Natural and THE BODY Smooth, and is available online at Elle Macpherson Intimates, and in store at David Jones and Myer. The best news of all? Bras are only $39.95, while the briefs retail for just $14.95. You'd be mad not to try them, right? Scroll down to see (and shop!) some of our favourites. . . 

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