PSA: Target Is Giving Out a $30 Gift Card For Every $100 Spent on Baby Items

It’s no secret that the world’s smallest humans are more often than not the most expensive. They grow out of their clothes faster than you can do up the snap buttons, the price tags on the gear they’ll use for a few months to a year might as well read “arm and a leg,” they fly through boxes of diapers you swear you just bought, and, even though all they consume is milk and mashed up fruits and veggies, it seems like you somehow pay more for their diets than your own.

Target knows that everything your baby needs adds up, so like the angel it is, it’s offering a seriously incredible deal: a free $30 gift card for every $100 you spend on certain baby essentials.

Over 660 different types of diapers, wipes, toiletries, snacks, and baby foods are all eligible products to purchase toward the $30 gift card. However, there’s a slight catch – you have to place your order using in-store Order Pickup, Drive Up, or Same Day Delivery Shopped by Shipt in order to receive the deal, which runs through Jan. 18 at 11:59 p.m. PT.

So even if all you really have on your Target shopping list is a box of diapers or two, it might be worth it to shop in bulk, or add a few extra eligible items you know you’ll eventually need to your cart just to hit that $100 sweet spot. Because the best part of all of this? That $30 gift card doesn’t also have to be spent on baby gear – it can be spent on anything Target sells that your late-night-aisle-wandering-heart desires.

Ooh, heaven is a place on earth.