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Vanessa Paradis Fronts H&M's Conscious Spring '13 Campaign

H&M Nabs Vanessa Paradis For Its New Conscious Collection Campaign

View in slideshow H&M Nabs Vanessa Paradis For Its New Conscious Collection Campaign

H&M has chosen Vanessa Paradis to channel a little bit of that je ne sais quoi for its eco-friendly Spring '13 Conscious collection campaign. “I try my best to shop consciously, and vintage is very much part of my wardrobe," said Paradis. "I love the style, and it works in an eco-friendly way because I like to use and re-use old clothes.” The ad campaign features Paradis wearing an array of the Swedish retailer's eco-friendly wares, tropical-floral-print trousers, pretty sundresses, and utilitarian-inspired tops made out of materials such as organic cotton, recycled polyester, and Tencel. H&M wasn't joking when it said it was going to focus on sustainability in 2013. The Conscious collection will be available in late March, just around the same time its recently announced global recycling program is set to launch in stores as well. Check out more images from the campaign, plus pieces from the collection, in the slideshow now. Do you like what you see?

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