Skip Nav
Fashion News
The First Peek at H&M's Kenzo Collaboration Proves It's Even Better Than Our (Very High) Expectations
The Tonight Show Starring Jimmy Fallon
It's Impossible to Peel Your Eyes Away From Shay Mitchell in This Sexy Pink Dress
Fashion Instagrams
This Sneaker Looks Good on Everyone
Pandora
Up Your Winter Layering Game With 10 Stylish Jewellery Buys

Vanessa Paradis Fronts H&M's Conscious Spring '13 Campaign

H&M Nabs Vanessa Paradis For Its New Conscious Collection Campaign

View in slideshow
H&M Nabs Vanessa Paradis For Its New Conscious Collection Campaign

H&M has chosen Vanessa Paradis to channel a little bit of that je ne sais quoi for its eco-friendly Spring '13 Conscious collection campaign. “I try my best to shop consciously, and vintage is very much part of my wardrobe," said Paradis. "I love the style, and it works in an eco-friendly way because I like to use and re-use old clothes.” The ad campaign features Paradis wearing an array of the Swedish retailer's eco-friendly wares, tropical-floral-print trousers, pretty sundresses, and utilitarian-inspired tops made out of materials such as organic cotton, recycled polyester, and Tencel. H&M wasn't joking when it said it was going to focus on sustainability in 2013. The Conscious collection will be available in late March, just around the same time its recently announced global recycling program is set to launch in stores as well. Check out more images from the campaign, plus pieces from the collection, in the slideshow now. Do you like what you see?

Around The Web
Join The Conversation
Artisans of Fashion: Susien Chong, Nic Briand and Alex Perry Talk About Ethical Fashion Production at the Strand Arcade
H&M x Kenzo Collaboration 2016
Olivia Wilde Is New Face of H&M Range Conscious Exclusive
We Round-Up All the Fall Autumn Winter 2013 Ad Campaigns
Rihanna's Dior Sunglasses 2016
POPSUGAR Australia Instagram Photos October 2014
First Look: Cue Spring 2013 Campaign with Luijendijk Twins
2012 Garage Sale Trail Goes High Tech! Ambassador Marnie Skillings Talks Recycled Fashion and Sustainability
Kendall Jenner's Male Twin Kirby Jenner on Instagram
Alexander Wang and H&M Collaboration Look Book Pictures

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X