Skip Nav
Award Season
VMAs Style Hasn't Changed Since Your Childhood, and These Pics Are Proof
Celebrity Style
Priyanka Chopra's LBD Has a Sexy Twist You Can't See — Until She Turns Around
Wedding
Model Agyness Deyn Just Got Married . . . In a Pink Dress!
Beauty Trend
5 Next-Generation Ingredients Set to Revolutionise the Beauty Industry

Vanessa Paradis Fronts H&M's Conscious Spring '13 Campaign

H&M Nabs Vanessa Paradis For Its New Conscious Collection Campaign

View in slideshow
H&M Nabs Vanessa Paradis For Its New Conscious Collection Campaign

H&M has chosen Vanessa Paradis to channel a little bit of that je ne sais quoi for its eco-friendly Spring '13 Conscious collection campaign. “I try my best to shop consciously, and vintage is very much part of my wardrobe," said Paradis. "I love the style, and it works in an eco-friendly way because I like to use and re-use old clothes.” The ad campaign features Paradis wearing an array of the Swedish retailer's eco-friendly wares, tropical-floral-print trousers, pretty sundresses, and utilitarian-inspired tops made out of materials such as organic cotton, recycled polyester, and Tencel. H&M wasn't joking when it said it was going to focus on sustainability in 2013. The Conscious collection will be available in late March, just around the same time its recently announced global recycling program is set to launch in stores as well. Check out more images from the campaign, plus pieces from the collection, in the slideshow now. Do you like what you see?

Around The Web
Join The Conversation
Olivia Wilde Is New Face of H&M Range Conscious Exclusive
What Makes French Women So Chic?
We Round-Up All the Fall Autumn Winter 2013 Ad Campaigns
POPSUGAR Australia Instagram Photos October 2014
First Look: Cue Spring 2013 Campaign with Luijendijk Twins
Alexander Wang and H&M Collaboration Look Book Pictures
Lily-Rose Depp and Vanessa Paradis Cannes Film Festival 2016
See the Michael Lo Sordo Autumn Winter 2013 Milan Campaign
Alexander Wang x H&M Launches in New York City
Lily-Rose Depp in Vanity Fair Magazine 2016

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X