WINNER: Kourtney, Kim and Khloe Kardashian
Once upon a time there were three sisters who favoured the more is more approach. More volume. More lip gloss. More zshush. But it didn't always look so great. Now, they've said buh-bye to mega-watt volume, shiny skin and mis-matched hair and makeup, and embraced a pared-down look that has more polish and finesse to it. We're talking about the Kardashians: Kourtney, Khloe and Kim. Gone are the "is she is in the Pussycat Dolls" questions, and in their place are gorgeous Sophia Loren-esque Allure photoshoots, fragrance and book deals and much, much more. The girls' experimental and sometimes way-off-the-mark style FINALLY settled down in 2010 becoming more chic and covetable (well, 'cept maybe the silver body paint). We loved seeing Kourtney bust out a bright lip, we wanted to emulate Kim's sultry eye makeup and we longed to know how Khloe got her hair so super-shiny. Kudos, girls. Kudos.
Keep reading . . .Runners-up: Carey Mulligan has been busting out the big guns; both Dakota Fanning and Elle Fanning went from cute little girls next door to style icons in the making; and KStew showed a few different sides to herself this year too. Finally, the mullet was gone! BIG sigh of relief!!
Psst. It's been quite the year for Kim Kardashian, Fab has awarded her the 2010 Most Improved Style Sugar Award, too!