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2010 Sugar Awards: Leighton Meester Signing for Herbal Essences WINS Best New Beauty Brand Ambassador of 2010

2010 Best New Face: Leighton Meester for Herbal Essences

The Sugar Awards are baaaaaaaaaaack! Can we get a woot, woot? Thanqverymuch. WOW. What. A. Year. People. We're sad to see it go, 'specially because it signals the end of the noughties, but it's time to say buh-bye. Before we do, 'tis become custom around these parts to look back at the best of the best moments of 2010. First up, we're talking brand ambassadors because there have been about a trillion new faces brought on this year.

WINNER: Leighton Meester as Herbal Essences Global Celebrity Ambassador

The Gossip Girl actress was the first of the crew to snag herself a cosmetics contract and not just any cosmetics contract, but a coveted haircare one with Herbal Essences. We bet S cried into a mojito somewhere on the Upper East Side when she found out. The show's become as much about the lavish outfits and hair styling as it has about who's sleeping with who so we weren't surprised that the beauty companies came a-calling. Leighton's backed it up with another deal, this time to front Vera Wang's latest fragrance. Loving your work, Miss Meester.

Keep reading . . . Runners-up: Umm, just about EVERYONE in Celebville. It was so hard to pick a winner out of this stellar line-up — especially given that it was Lady Gaga and Cyndi Lauper for MAC who took out the title last year — but notable mentions must go to COVERGIRL for snagging Taylor Swift, Lancôme for teaming up with Julia Restoin-Roitfeld, Lacoste for signing Alexa Chung, Gucci and Evan Rachel Wood's work on Guilty, Megan Fox for Armani Beauty, Rachel Weisz for L'Oréal Paris, Estée Lauder for nabbing both Constance Jablonski and Liu Wen, Georgia May Jagger and Jerry Hall teaming up for Invisible Zinc and Natalie Portman for Dior Parfums.

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