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2011 A/W London Fashion Week Backstage Beauty Report: Sass & bide

2011 A/W London Fashion Week: Sass & bide

A carefree rock chick was the look that lead makeup artist and shu uemura international creative director Kakuyasu Uchiide was going for at sass & bide. "I wanted to create a fresh, natural but striking look which enhanced the collection and did not distract from the clothes. My inspiration for this look was a carefree girl, who has a happy go lucky approach to life," he said. A blend of stage performer instant glow and face architect illuminating moisture foundation gave a dewy, fresh finish, while liner and multiple coats of mascara added the rock chick edge.

All images courtesy of shu uemura

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