Previous to the '90s, women wore colour on their eyelids, cheeks, and lips. The concept of brown shadows, brown-based cheek colours, and brown lips was a foreign and revolutionary one that Kevyn introduced. Imagine that, Naked Palette users? There was no such thing as a neutral browns eye shadow palette!
As creative director of the line Ultima II, he created a line called The Nakeds that changed the face of cosmetics. MAC, Bobbi Brown, and Laura Mercier followed suit. Bobbi Brown perfected the use of the brown shadow palette for the everyday woman, utilising a small brush to sweep darker brown shadows around the lash line for a soft, smudgy brown look.
MAC Cosmetics introduced the world to the bestselling lip liner in shade Spice that was essentially a warm red — basically a brown that could be applied before you applied your matching lipstick.
"Brown cheeks" were introduced by Francois Nars with his Laguna Bronzer, developed to create a look that you had just returned from an island resort. Bronzer became the latest craze in the cheek department, because instead of red or hot pink, women wanted their cheeks to be . . . well, brown.