New Range Alert: APIVITA Men's Care

APIVITA has just introduced six products for men to its line-up. The best bit about the collection — apart from featuring natural compositions of up to 99 percent and active ingredients like propolis to reduce oiliness, birch tree to rehydrate the skin and forest beech extract to reduce wrinkles — is that it smells so good: not like 'natural' skincare at all. The Hair and Body Wash ($24.90) is gorgeous. Like all APIVITA goodies, the men's range is based on the holistic approach of Hippocrates which balances the mind, body and soul through the use of essential oils like sage, cardamon and cedarwood. But as always, with natural skin- and bodycare, it's more abut what isn't in the range than what is. Here's what didn't make the cut: parabens, alcohol, silicones, propylene glycol and mineral oil. It's in stores now so be sure to check it out!